Marketing of Your Livestock – The Eight Ways to Effective Promotion | Livestock

The Washington Simmental Association held a field day in May, 2011. Mr. Carlos Guerra of La Muneca Cattle Co. in Texas was our featured speaker. The lesson I took home from his presentation was that if we want to sell our cattle, we must actively promote them and keep promoting them. My favorite quote from Mr. Guerra was:No See, No Tell, No Sell!This got me thinking about effective marketing practices. A rancher can produce the best livestock on the planet, but it does little good if no one knows they exist! Promotion means getting them seen. This can be accomplished several ways. For marketing of your livestock — the eight ways to effective promotion are listed below:1) Exhibit your livestock through the show circuit. Either show your own animals or sell to juniors who are active in the show ring. If you want to attract young showmen, actively support junior activities through prizes, support money, or event sponsorship.2) Hold a field day or other event on your place and have your livestock on display. This requires the host to clean things up, prep the cattle, and provide excellent hospitality. Don’t make the event all about your operation. Provide an educational speaker and other activities to entice people to attend.3) Display your livestock at outside activities such as breed sales or other field events. Again, the cattle must be prepped – clipped, worked with, and in good condition.4) If you have some expertise, become a speaker or judge. Not only do the livestock have to be seen, but so do you!5) If you don’t want to speak to the public, write for a newsletter, magazine, or blog. Be sure to include your contact information and/or a link to your website.6) Be active in your state breed association and other related groups. This will keep you up to date in the industry and promote your operation indirectly. It benefits the organization as well. An organization is only as good as its best members.7) Network and build relationships. People aren’t just buying cattle. They are buying your program and you. I am much more likely to buy from someone I know, admire, and trust than from a stranger. I am also more likely to recommend them to others.8) Develop an internet presence. In this day and age, if someone wants to find you or check you out, they go to the internet. An eye-catching, user-friendly, and search engine optimized website will make a world of difference in your visibility and sales. If you don’t feel comfortable doing this on your own, find some help.Marketing doesn’t happen unless you actively engage in the process and keep doing it. It also doesn’t happen overnight. It requires time, energy, resources, and commitment. Develop a marketing plan. Work with your family and employees to brainstorm ways to promote your cattle program. For marketing of your livestock — the eight ways to effective promotion can help you reap bountiful rewards.

Designing Web Pages | design web

The home pageSo what do you want on this most important first screen? You naturally want the title of your website and you want to let visitors know what the content is as briefly as possible. Use short phrases and short paragraphs. You also want to provide links to the main sections of your site (making sure to include text links).Set the themeIn addition, you are setting the tone/theme of your site with this first page. . . what visitors will expect to see carried out on every page within the site. This is also true of the navigation system you use.Organize the pagesYou want to use contrast to guide the eye around your pages. And, to be effective, the contrast must be bold. Also, any good web page design must have a focal point. Something on the page must be the dominant eye catcher. If everything has the same level of importance, then nothing is important. Group items and information that belongs together using white space so that the eye knows they are together.AlignmentThe alignment of elements on the page – both vertically and horizontally – is also very important. Choose one alignment and stick with it. That doesn’t mean you have to align everything similarly, it means things should be aligned the same on the page.Webpage contentA webpage should not overwhelm the visitor with unnecessary animations, flash novelties or music. All these things can detract from the content of your page. If you want to present these things, do it on another page where you can isolate the full affect from other elements of the website or use them sparingly. Use white space to lead the eye around the page.Rules of thumbIn order for visitors to understand your site you need to follow a few more rules of thumb:Explain everything clearly and briefly
Make sure you present information in a logical order
Use plain languageMain sectionsIt is best to keep your main website sections to no more than five – seven divisions. As the visitor moves farther into your website you can begin to add more pages and detail. A website can be compared to a triangle. The index page forms the tip of the pyramid followed by the main sections, subsections and pages of increased content. Let your visitors decide where they want to go, starting with brief introductions and leading into more detail as they proceed through the site.Now let’s recap the main points:Balance the web page for a more pleasing experience for the visitor
Have a clearly defined focal point on your page
Make good use of the hot spots on the page for your title and links. (see – http://blog.eyetools.net/eyetools_research/2005/03/eyetracking_goo.html)
Keep your text brief and to the point
Use only one style of alignment and be consistent throughout the website.SummaryTreat each page of your website as though it were the only page on your site. Put as much care into the designing of each individual page as you would your homepage. To help you get started check out magazines they are a good source of layout ideas. They have the same problem that a website does, they must keep your attention throughout the publication. Build good webpages and you will be building a great website.

Travel Vacations – Want to Explore a Well-Kept Secret? Scuba Diving Catalina Island | Travel vacation

When it comes to California vacations, we often think of nothing more than sunny Los Angeles. Yes, Los Angeles is a great place to visit, but how would you like to explore a well-kept secret? That well-kept secret is just off the coast of California and it is known as Santa Catalina Island. There is so much to do and see, including scuba diving Catalina.Here are the Top 3 things you can enjoy on Catalina Island:1 – Scuba Diving off Catalina IslandCatalina is often referred to as a scuba diver’s paradise. Why is this? It is home to some great diving locations, including the Avalon Underwater Park. For many weekend warriors, it is just easier to head to a more accessible location than a far off destination. This means three important things to you: no damage has been done to natural resources, prices are affordable, and dives are less crowded. What you will find is beautiful beaches, pristine kelp forests, and pleura of marine life.2 – Glass Bottom Boat ToursI recommend scuba diving at Catalina, but I know not all of us have an adventurous side. If you are one of those individuals, your next best option is a glass bottom boat tour. With clean and clear waters, you might be surprised how far you can see down. While the excitement is not as a great as it is with scuba diving, it is more than satisfying.3 – The Catalina CasinoNow you might gather from the name that the Catalina casino is a gambling establishment. This is a common mistake. The establishment’s name was derived from the Italian definition of casino, which means a social gathering place. The Casino alone is a great vacation destination and activity due to its beautiful architecture. Inside, you will find a number of must-visits including the theater and the Santa Catalina Museum.Visiting the Catalina Casino, taking a glass bottom boat tour, and scuba diving Catalina Island are just three of your endless choices. Honestly, it does not matter what time of the year you visit Santa Catalina Island or the reason for that visit; you will have plenty of things to do and see.